Liat Sokolov is a Principal in Product Management at BMC, leading the generative AI initiative across the BMC AMI portfolio. A strategic thinker with over two decades of experience in product management across corporates and startups, Liat excels in bridging current investments with innovation. Prior to BMC, Liat transformed customer interactions at a leading contact-center-as-a-service (CCaaS) company using cutting-edge generative AI technologies. Additionally, Liat led product management at Model9 (now BMC AMI Cloud), driving its successful acquisition by BMC.