Nasrin Azari has helped organizations design, build, and deploy optimal mobile applications to their field workforce on the Mobile Reach platform for 20 years. She excels at focusing on the important but easy to overlook details that ensure a project’s success: user experience, tangible process improvements, and understanding/meeting business objectives. Mobile Reach has provided hundreds of companies, both large and small, with effective mobile solutions for IT Asset Management, Service Management and a variety of Field Service use cases. Currently, Ms. Azari leads Mobile Reach in bringing the Field Service Management for BMC Helix solution to market.

Previous to Mobile Reach, Nasrin worked in software development and leadership at both IBM and Sony-Ericsson. She holds an MS in Computer Science and an MBA, both from Duke University.