Sandra is responsible for thought leadership and deep-dive insights and advisory content on IDC's 3rd Platform disruptive pillars of Cloud, Mobility, Big Data Analytics, and Social along with C-suite (CIO, CMO, CEO, COO, CFO and CxO) research and tech buyer engagements as well as the Service Provider industry. In her role, she advises both tech buyers (CIO and LoB) and IT suppliers/enablers across the ICT marketplace.

As IT becomes the epi-center of our economy, IDC sees the intersection of Digital Transformation (DX) and the 3rd Platform’s Innovation Stage. Here is where we see governments, industries and consumers consuming the four technology pillars as well as increasingly the six innovation accelerators (Internet of Things or IoT, Cognitive Computing, 3D Printing, Robotics, Next-gen Security and Virtual/Augmented Reality). To this end, IDC created a portfolio of tech buyer/end-user research and methodology frameworks, the IDC Decision Scapes, to provide targeted advice in an increasingly complex and fast-paced marketplace.

Sandra leads a team of IDC's senior analysts with collective expertise across the ICT industry. This team leverages the core research created by IDC's Asia/Pacific Domain Research Group, through contextualizing the content and increasing its relevance for clients and their businesses. This value creation process enhances the proposition IDC brings to strategy, planning and market intelligence stakeholders. This unique delivery of research content also brings with it IDC's thought leadership analysis and business executive insights for marketing, product management, sales and strategic leadership teams within the client's organization.

Fluent in English and Mandarin, Sandra graduated from National University of Singapore with a Bachelor of Business Administration degree.